{"id":596,"date":"2017-12-20T14:22:46","date_gmt":"2017-12-20T13:22:46","guid":{"rendered":"http:\/\/edfkcit.cluster030.hosting.ovh.net\/?post_type=embedments&#038;p=596"},"modified":"2024-02-01T09:20:16","modified_gmt":"2024-02-01T08:20:16","slug":"culture-jamming-2011","status":"publish","type":"embedments","link":"https:\/\/ericbossard.com\/gb\/embedments\/culture-jamming-2011\/","title":{"rendered":"Culture Jamming (2011)"},"content":{"rendered":"<div><\/div>\n<p><a href=\"#greg-popout\" rel=\"wp-video-lightbox\"><\/p>\n<div style=\"text-align: center;\">Culture Jamming | 120&#215;120 | 2011  [<strong>i<\/strong>]<\/div>\n<p><\/a><\/p>\n<div id=\"greg-popout\" style=\"display:none;\">\n<p>CULTURE JAMMING<\/p>\n<p>Le CULTURE JAMMING, que l&#8217;on peut traduire en fran\u00e7ais par \u00ab d\u00e9tournement culturel \u00bb, est l&#8217;acte de transformer un m\u00e9dia de masse existant afin de le d\u00e9noncer, en usant de la m\u00eame m\u00e9thode de communication utilis\u00e9e par ce m\u00e9dia. C&#8217;est une forme d&#8217;activisme public qui est g\u00e9n\u00e9ralement en opposition au mercantilisme commercial et aux vecteurs de l&#8217;image de marque. Le but du d\u00e9tournement culturel est de cr\u00e9er un contraste entre l&#8217;image de marque et les r\u00e9alit\u00e9s de la soci\u00e9t\u00e9 commerciale. Cela se fait symboliquement avec le d\u00e9tournement de l&#8217;image de la soci\u00e9t\u00e9.<\/p>\n<p>On se base sur l&#8217;id\u00e9e que la publicit\u00e9 repr\u00e9sente plus que de la propagande pour les int\u00e9r\u00eats \u00e9tablis, et qu&#8217;il y a un manque de moyens disponibles pour une expression alternative dans les \u00c9tats industrialis\u00e9s. Le culture jamming est un mouvement de r\u00e9sistance \u00e0 ce qui est per\u00e7u comme une h\u00e9g\u00e9monie de la culture populaire, et se base sur une \u00ab gu\u00e9rilla des communications \u00bb.<\/p>\n<p>L&#8217;intention du d\u00e9tournement culturel diff\u00e8re de celle de l&#8217;appropriation artistique (qui est faite dans le but de produire une \u0153uvre d&#8217;art) et du vandalisme (o\u00f9 destruction ou mutilation sont les buts premiers), bien que les r\u00e9sultats obtenus ne soient pas toujours si \u00e9loign\u00e9s.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Culture Jamming | 120&#215;120 | 2011 [i] CULTURE JAMMING Le CULTURE JAMMING, que l&#8217;on peut traduire en fran\u00e7ais par \u00ab d\u00e9tournement culturel \u00bb, est l&#8217;acte de transformer un m\u00e9dia de masse existant afin de le d\u00e9noncer, en usant de la m\u00eame m\u00e9thode de communication utilis\u00e9e par ce m\u00e9dia. C&#8217;est une forme d&#8217;activisme public qui est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":595,"comment_status":"open","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"embedments_category":[],"embedments_tag":[],"class_list":["post-596","embedments","type-embedments","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"gb","enabled_languages":["fr","gb"],"languages":{"fr":{"title":true,"content":true,"excerpt":false},"gb":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/embedments\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/embedments"}],"about":[{"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/types\/embedments"}],"author":[{"embeddable":true,"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":5,"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/embedments\/596\/revisions"}],"predecessor-version":[{"id":4110,"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/embedments\/596\/revisions\/4110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/media\/595"}],"wp:attachment":[{"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"embedments_category","embeddable":true,"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/embedments_category?post=596"},{"taxonomy":"embedments_tag","embeddable":true,"href":"https:\/\/ericbossard.com\/gb\/wp-json\/wp\/v2\/embedments_tag?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}