Embedments : upcycling
Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value.
Upcycling is the opposite of downcycling, which is the other half of the recycling process. Downcycling involves converting materials and products into new materials of lesser quality. Most recycling involves converting or extracting useful materials from a product and creating a different product or material.
Upcycling is the title of the German edition of a book first published in English in 1998 by Gunter Pauli under the title Upsizing (the opposite of downsizing). The German edition was adapted to the German language and culture by Johannes F. Hartkemeyer, then Director of the Volkshochschule in Osnabruck. The concept was later incorporated by William McDonough and Michael Braungart in their 2002 book Cradle to Cradle: Remaking the Way We Make Things. They state that the goal of upcycling is to prevent wasting potentially useful materials by making use of existing ones. This reduces the consumption of new raw materials when creating new products. Reducing the use of new raw materials can result in a reduction of energy usage, air pollution, water pollution and even greenhouse gas emissions.
This is a significant step towards regenerative design culture where the end products are cleaner, healthier, and usually have a better value than the material inputs.
For example, during the recycling process of plastics other than those used to create bottles, many different types of plastics are mixed, resulting in a hybrid. This hybrid is used in the manufacturing of plastic lumber applications. However, unlike the engineered polymer ABS which hold properties of several plastics well, recycled plastics suffer phase-separation that causes structural weakness in the final product.
In 2009, Belinda Smith from Reuters wrote that upcycling had increased in the rich countries but observed that upcycling was a necessity in poorer ones:
Supporters of the environmentally friendly practice of upcycling say people in developing countries have effectively been upcycling for years, using old packaging and clothing in new ways, although more out of need than for the environment. But upcycling is now taking off in other countries, reflecting an increased interest in eco-friendly products, particularly ones that are priced at an affordable level and proving profitable for the manufacturers. “If upcycling is going to become mainstream, then the corporate world needs to see that it can be profitable,” said Albe Zakes, spokesman of U.S. company TerraCycle which specializes in finding new uses for discarded packaging. A growing number of companies are focusing on upcycling although the trend is still in its infancy with industry-wide figures yet to be produced.
Upcycling has shown significant growth across the United States. For example, the number of products on Etsy or Pinterest tagged with the word “upcycled” increased from about 7,900 in January 2010 to nearly 30,000 a year later—an increase of 275%. As of April 2013, that number stood at 263,685, an additional increase of 879%.
IN ART
The tradition of reusing found objects (objet trouvé) in mainstream art came of age sporadically through the 20th century, although it has long been a means of production in folk art. The Amish quilt, for example, came about through reapplication of salvaged fabric. Simon Rodia’s Watts Tower (1921–1954) in Los Angeles exemplifies upcycling of scrap metal, pottery and broken glass on a grand scale; it consists of 17 structures, the tallest reaching over 30 meters into the Watts skyline.
Intellectually, upcycling bears some resemblance to the ready-made art of Marcel Duchamp and the Dadaists. Duchamp’s “Bicycle Wheel” (1913), a front wheel and fork attached to a common stool, is among the earliest of these works, while “Fountain” (1917), a common urinal purchased at a hardware store, is arguably his best-known work. Pablo Picasso’s “Bull’s Head” (1942), a sculpture made from a discarded bicycle saddle and handlebars, is the Spanish painter’s sly nod to the Dadists.
Throughout the mid-century the artist Joseph Cornell fabricated collages and boxed assemblage works from old books, found objects and ephemera. Robert Rauschenberg collected trash and disused objects, first in Morocco and later on the streets of New York, to incorporate into his art works.
The idea of consciously raising the inherent value of recycled objects as a political statement, however, rather than presenting recycled objects as a reflection or outcome from the means of production, is largely a late 20th century concept. Romuald Hazoumé, an artist from the West African Bénin, was heralded in 2007 for his use of discarded plastic gasoline and fuel canisters to resemble traditional African masks at Documenta 12 in Kassel, Germany. Hazoumé has said of these works, “I send back to the West that which belongs to them, that is to say, the refuse of consumer society that invades us every day.”
Max Zorn is a Dutch tape artist who creates artwork from ordinary brown packaging tape and hangs pieces on street lamps as a new form of street art at night. By adding and subtracting layers of tape on acrylic glass with a surgical scalpel, the artwork can only be visible when light is placed behind it, mimicking the effects similar to stained glass window methods. His technique with pioneering upcycling with street art has been featured at Frei-Cycle 2013, the first design fair for recycling and upcycling in Freiburg, Germany.
For more information on waste materials in Art, see nexte page.