Le BILLBOARD LIBERATION FRONT pratique le détournement culturel en altérant les panneaux d’affichages. Cela va du changement des mots clés du message publicitaire afin d’en transformer radicalement le sens, au slogan contre la marque.
Ce mouvement a commencé en 1977 à San Francisco.
BIBLIOGRAPHIE
“Using urban guerrilla tactics, Billboard Liberation Front ‘adjusts’ ads”. SF Gate. August 24, 2003. Retrieved 2010-12-09. “The Billboard Liberation Front — a loosely knit Bay Area underground organization that for 23 years has “improved” billboards in San Francisco by changing advertising messages with a decidedly countercultural sensibility”
Alexander Barley (May 21, 2001). “Battle of the image”. New Statesman. Retrieved 2010-12-09. “Subvertising is not a new idea – the Billboard Liberation Front, which started in San Francisco in 1977, is one milestone.”
